The Stowe Mountain Bike Club is a 501(c)(3) non-profit organization whose mission is to to partner with the community in building and maintaining a world class trail network. SMBC manages and maintains approximately 35 miles of multi-use trails on public and private land throughout Stowe. In 2017 the Stowe Mountain Bike Club rebranded as the Stowe Trails Partnership. (*full disclosure: I am a member of the SMBC/STP Board of Directors)
The SMBC website was created on a shoestring budget with the help of several volunteers. Over the course of a few years it became a messy jumble of information that was difficult to navigate and had a very slow load time. We frequently heard from users about issues using the site.
As part of the rebranding process, I took on the redesign of the website. After doing some research and speaking with users, we determined what content was necessary to be included, and what pieces should be easy to access. We removed redundant information and pared down the content. Once the content was finalized, I worked on the design and UI of the site, starting with a wireframe sketch. The final design was created in Sketch, and I worked with a local developer to launch the site.
The design is significantly cleaner and easier to navigate.