About: Stowe Land Trust is a small, member-supported, non-profit land conservation organization that has conserved nearly 2,500 acres in the Stowe area since 1987. As part of it’s outreach, SLT produces a newsletter twice a year that is mailed to members and also posted on their website.
Problem: The old newsletter was black and white and while it provided valuable information, it was difficult to navigate and read.
Solution: The big change was obviously going all color for the redesign with a soft natural color palette and a clean, eye-catching, easy to read layout. A ‘find inside’ block on the cover let’s readers know what is in each issue. Feedback from membership and the general public has been very positive – it’s far easier to read, and the color obviously makes the imagery far more impactual.