SMBC Corporate Sponsorship Brochure

Marketing, Print
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Description

The Stowe Mountain Bike Club is a 501(c)(3) non-profit organization whose mission is to to partner with the community in building and maintaining a world class trail network.  SMBC manages and maintains approximately 35 miles of multi-use trails on public and private land throughout Stowe.  (*full disclosure: I serve on the SMBC Board of Directors)

Problem:
In 2014, SMBC was in a transitional period – membership growth, sustainable revenue growth and a larger, more involved volunteer base was tops on the goal list. We sought to engage with the community and really showcase what we do, and how we do it.

Solution:
At year end, a list of our accomplishments was distributed to the board of directors. I proposed turning it into a marketing piece that we could use to recruit more corporate sponsors and members. Combining all of our accomplishments with future goals, high impact photography and a corporate sponsorship ask into one piece proved to be hugely successful – we more than doubled our corporate sponsors in 2015. The following year, we expanded on the piece and turned it into a calendar – similar information but with a practical use that would be visible year round. Once more we significantly increased our revenue from sponsorships and donations. An added bonus – members loved seeing photos of themselves out riding supporting their local trail stewardship organization!

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