The Stowe Bikes, Brews and Beats festival is a free three day mountain bike festival that kicks off summer and encompasses the entire time. Events include an all ages block party, group rides, food and drink specials and live music. The festival began on a shoestring in 2015 and has grown exponentially since then.
In 2016 a committee was put together to organize the festival and help it expand. I became involved to help with all facets, including marketing. The festival already had a logo and we chose to keep it the same but wanted to increase visibility throughout town and regionally.
Working with others in the committee I created a marketing package including posters, lawns signs, ads and a schedule with all the weekend events that was available in various locations during the festival. Attendance increased significantly and the tri-fold schedules were particularly well-received, as festival goers could see what was happening all weekend at a glance and plan their time accordingly.